University/Tertiary Institute Group - Innovation Awards (Environment Sustainability)
incrEDIBLE!
incrEDIBLE!
We aim to tackle the challenges posed by single-use plastic and wooden disposable cutlery by launching incrEDIBLE! – edible cutlery that provides a more sustainable and superior culinary experience.
31 May
Research driven
Consumer-tested working prototypes of incrEDIBLE! Spoons, Cups, and Dessert spoons.
14 Aug
Successful Adoption Trials at Hong Kong Central Market
We were finally able to launch our product to real consumers by setting up a booth at Hong Kong Central Market on a weekend, inviting regular consumers to try and give feedback on our incrEDIBLE! spoons, straws, and cups. We received delightful feedback with most consumers excited to have their meals with incrEDIBLE! and even expressing an interest to pay a premium for using our cutlery instead of disposable alternatives.